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Topic: Pat's PT Ads: The Return! sort of... |
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Jerry Gilmartin |
TOP BOSS
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 Posted on: Mar 27, 2012 - 11:12am
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Hi Pat,
Yes we just received our order of your excellent books. Wally, our webmaster will be placing them for sale online in our "Ships Store" in the near future.
Thanks again for your help. Jerry PT658 Portland
Jerry Gilmartin |
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Pat Matthews
Advanced Member
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Posted on: Jun 2, 2012 - 7:38am
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Just for fun, I'll occasionally post some of the more rare ads here for your enjoyment.
Here's one from Ethyl Corporation... they make tetra-ethyl lead, the additive for gasoline which raises the octane level... PTs required 100-octane av-gas.
Pat M
p.s.: Trivia time! "High octane gas" is not more volatile or explosive than low... it is LESS volatile. That's why it fights knocking (pre-ignition) in high compression and boosted engines. It costs more because it's harder to make- it uses a higher proportion of certain fractions of the petroleum feed stock. And also because it goes into expensive engines!
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Frank J Andruss Sr
TOP BOSS
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Posted on: Jun 2, 2012 - 8:36am
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I really love these ads. As Pat knows, I have several hundred that I have collected, but they really never see the light of day as I keep them in 2 Museum boxes. I wish I could use them in some capacity, but they take up too much room in one of my Exhibits. I just love the WWII Theme and art work that they carry. I thought about buying Mat board for them and have an exhibit just for the ads, but not sure how well that would go...............
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Pat Matthews
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Posted on: Jun 2, 2012 - 8:54am
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Frank-
I store mine in a 12x15 album from Pioneer. You can get lots of refill packs of the clear holders and stack them to make a very thick book.
Or, just put out a copy of my B&W book! They're ordered in a way that you can follow the tone of the overall message, from hopeful action accounts of the dark early days, through to final victory and the renewed availability of all these consumer goods.
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Frank J Andruss Sr
TOP BOSS
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Posted on: Jun 2, 2012 - 11:27am
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Great idea Pat, but I want to physically be able to use them in the Exhibit. I'll figure it out one day, right now I need to put all my effort's into my upcoming exhibit in January 2013..............I do like the book idea.
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Pat Matthews
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Posted on: Jun 2, 2012 - 2:56pm
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Here is rare pair (at least the first one is hard to find). A Packard ad showing their engines in famous applications through recent history. First published mid-1940 (I believe) with PT-3 in one image... then updated for Life in December 1940, now showing PT-10: The new breed of PTs.
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Frank J Andruss Sr
TOP BOSS
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Posted on: Jun 2, 2012 - 3:02pm
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The first one is harder to come by, I do have them both. I think the one with PT-3 was one of my first ones purchased.............
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Pat Matthews
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Posted on: Jun 7, 2012 - 4:49pm
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Sorry I missed posting this on the D-Day anniversary!
While much of the PTs' work was in the Pacific, many served in the Channel and the Med too. PTs were there at D-Day, escorting mine sweepers in the early hours... led by none other than then Lt. Commander Bulkeley.
Transcript from a July 3 1944 interview:
http://www.ibiblio.org/hyperwar/USN/ships/logs/PT/pt517-Bulkeley.html
So here is an Elco ad which ran in the October 1944 Yachting and Rudder:
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Pat Matthews
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Posted on: Jun 7, 2012 - 5:02pm
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But wait, we have more D-Day references!
Packard's marine engines went into many North American built Vospers (and Scott Paines, I think?) as well as the Elcos and Higgins. Here we have an account of an RCN crewman on one such boat.
Also Sterling, whose Vimalert marine engine went into some early Higgins prototypes, as well as Vospers. Many of Sterling's ads actually use images of Elcos, whose business Sterling could only wish for. But in this Invasion ad, Vospers are properly shown.
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Pat Matthews
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Posted on: Jun 11, 2012 - 3:07pm
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Reward of Victory
Elco was a prolific advertiser... virtually every month in the boating mags (Rudder, Yachting, Motor Boating). Their wartime ads form a major portion of the material in my book. But these were all B&W ads... Elco also pulled out the stops with several full color ads in mainstream magazines like LIFE... I can only suppose they were hoping for a post-war democratization of the boating public and a corresponding surge in consumer buying of yachts...they'd need a lot to keep the shops busy after Uncle Sam took a break!
This ad from about October 1945 was the final such color ad... not seen as often as the others, possibly because it fell outside of the wartime months that ad sellers concentrate on. It reuses the Knights of the Sea artwork, but the dark and threatening sky has turned light, a cabin cruiser is taking the fore, and there's a girl!
Good times just around the corner...
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